Rates

UNIT	1X	2X	6X
Double Page Spread	$12,000	$10,000	$8,500
Full Page	$8,000	$7,000	$6,000
Half Page	$4,500	$3,750	$3,000
Quarter Page	$3,250	$2,500	$1,750
Footer	$1,175	$900	$600
Back Outside Cover	$10,000	$8,500	$7,000
Inside Front Cover	$10,000	$8,500	$7,000

Customer Demographics

Age	Male	Female
0 - 19: 9%	Male 47%	Female 53%
20 - 29: 17%	Male 29%	Female 71%
30 -39: 28%	Male 32%	Female 68%
40 - 49: 25%	Male 36%	Female 64%
50 - 59: 16%	Male 41%	Female 59%
60 - 69: 4%	Male 48%	Female 52%
70+: 1%	Male 55%	Female 45%

Submission Deadlines

Issue	Booking Deadline	Submission Deadline
Jan / Feb 18	Oct 16 / 17	Nov 27 / 17
Mar / Apr 18	Dec 11 / 17	Jan 22 / 18
May / Jun 18	Feb 12 / 18	Mar 26 / 18
Jul / Aug 18	Apr 09 / 18	May 22 / 18
Sept / Oct 18	Jun 11 / 18	Jul 23 / 18
Nov / Dec 18	Aug 13 / 18	Oct 01 / 18
Jan / Feb 19	Oct 15 / 18	Nov 26 / 18

Design Specifications

• All Ads must be supplied via CD or FTP, Macintosh platform, high resolution (300 dpi)
• PDF, EPS or TIFF. Please ensure you do not include crop marks within the bleeds.
• All digital files must be accompanied with a colour laser printout.
• All ads requiring alterations or changes are subject to a design fee of $65.00 per hour.

Mechanical Requirements

Ad Size	Trim Size (W x H)	Bleed Size (W x H)	Type Safe Area (W x H)
Spread	16.5" x 10.75"	17" x 11.25"	16.125" x 10.375"
Back Outside Cover	8.25" x 8"	8.75" x 8.5"	7.875" x 7.625"
Inside Front Cover	8.25" x 10.75"	8.75" x 11.25"	7.875" x 10.375"
Full Page	8.25" x 10.75"	8.75" x 11.25"	7.875" x 10.375"
Half Page Vertical	4.125" x 10.75"	4.625" x 11.25"	3.75" x 10.375"
Half Page Horizontal	8.25" x 5.375"	8.75" x 5.875"	7.875" x 5"
Quarter Page	4.125" x 5.375"	4.625" x 5.875"	3.75" x 5"
Footer	8.25" x 1"	8.75" x 1.5"	7.875" x 0.625"
Cover Fold out gate: 1 Page	7.9375" x 10.75"	8.4375" x 1.5"	7.5625" x 10.375"
Cover Fold out gate: 2 Page	16" x 10.75"	16.5" x 11.25"	15.625" x 10.375"